JUST JAKE Short narrative film (5.43) In Just Jake (2017) the viewer is introduced to Jean and Jake, Jean has found her calling as a popular lifestyle guru who inspires her followers on a daily basis. Jake often feels unappreciated. One day an email from FORTUNEWOOD arrives in Jake’s inbox. GIVE IT TO ME STRAIGHT OPRAH! Motivational Video (1:10) a video collage which applies new contexts to existing online footage taken from fashion commercials and an interview with Oprah Winfrey about self-belief. ESSAY: Who to follow? In these times, often referred to as “post-truth”, it is hard to judge what the truth exactly is, since the “alternative facts” are also on the menu. One could say that manipulation is an acceptable aspect of all human communication, but could one also use these skills in a good way?




Nothing has to be Official Documentary (28.00) In this documentary Oldenburg portrays a Dutch rebel who declared himself a sovereign citizen living within a like-minded community. Oldenburg follows the consequences of his self-declared freedom. FORTUNEWOOD Audio Installation The installation invites a person to scan their fingerprint, which offers them a short personal mentoring advice presented by a famous movie star. ESSAY: Sculpting a persona ‘A story is real-life with the boring parts left out.’. The skilful storyteller must always consider what information is most relevant and how one can present this in a seductive way to keep the attention of the audience. ESSAY: I'm online therefore I am Personal recognition and appreciation are basic needs of every individual. In this social media era, we often give each other some recognition by “liking” pictures and messages online. However, does everything change when sharing one’s thoughts and lifestyle becomes a job?



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About & CV


Irma Oldenburg (1981) is a visual artist based in Amsterdam. She creates documentaries, short narrative films and video installations. Much of her work delves into the psychology of manipulation and rhetorical structures of storytelling. Recurring themes in her work include the longing for "a bigger other". This other manifests in different forms, e.g. the greater all-knowing spirit, those that follow the advice in self-help books, YouTube gurus who preach to their thousands of followers and company that sells nothing physical but the service of advice. These sources are always paramount to the role of character's she creates of chooses to follow. In her latest documentary Nothing has to be Official Oldenburg portrays a Dutch rebel who declared himself a sovereign citizen living within a like-minded community in Europe.